Rasleen Grover is an edutainment content creator on Instagram. As of Jan 2021, she has around 3000 followers with some of her reels reaching Million+ people.

Despite such a great reach for some of her content, the follower growth is stagnant, and most reels have a limited reach.

<aside> 📌 In December 2021, when she started being consistent with her content, we saw a 300% increase in followers from 3,000 to 10,000 in just 10 days.

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How did we do it?

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• Understanding the audience: The first step was to understand what kind of content our audience likes and dislikes. We started gathering data with the help of polls on IG stories, comments, and content requests in DMs.
• Building a community: The next step was to build a community because we needed people to not only trust Rasleen but vouch for her credibility when they share her content.
• Templatizing Content: Now that we have understood our audience and built a community, it was time to solve the biggest problem, i.e. consistency.

What about Revenue?

• The only source of revenue for this page was brand collaborations
• At 3K followers, brands were only willing to pay up to Rs. 3,000 for a collaboration project.
• With the increased reach, engagement & followers in December, we took charge and started billing Rs.30K-40K per collaboration.